RIYADH: In just a few months after its debut, Beast House has grown to be one of the most valuable assets in the Saudi music scene. It does this by utilizing MDLBEAST's all-encompassing approach to provide the Saudi music business with a strong foundation.

With an inventive tripod model that blends music, architecture, and technology to accomplish its distinct mission in the nation, Beast House represents MDLBEAST's first investment in the music facilities sector in Saudi Arabia. The project is motivated by a vision to provide a fertile ground in which to cultivate the region's music culture.

Ramadan Alharatani, CEO of MDLBEAST, told Arab News exclusively: “We see Beast House becoming a cornerstone of Riyadh’s music scene, a place where creativity is nurtured and talents from the local and international scenes can grow. Our vision is to revolutionize the way music is experienced in the region by fostering connections in the creative community through the power of music.”

With live music events, workshops, studio spaces, and communal dining areas, the multitiered members-only location offers an immersive experience for music producers, industry professionals, creatives, and enthusiasts to interact and learn.

“Beast House creates a platform for local artists to both showcase and hone their talents. In this space, members can collaborate with other artists through our diverse programming designed to elevate the experience of artists. It’s a welcoming space for anyone still finding their creative path,” Alharatani said.

The studio features a mix room with a Solid State Logic Origin mixing console, a Neve recording room with a modern vibe, and two music production rooms with recording booths.

According to Alharatani, Beast House Studio uses a combination of contemporary digital and analog technology to serve artists of all skill levels. We provide practical expertise with all aspects of production, including mixing, mastering, and recording.

“Our backline includes Fender guitars, Yamaha drums, and world-class microphones like Neumann, Royer, and AKG, alongside high-end outboard gear such as Neve, Bricasti, and UA 1176 compressors. We also provide a comprehensive selection of synths and drum machines from renowned brands like Roland, Moog, and Sequential, along with top-tier software and plugins including Pro Tools, Ableton, and Waves, offering artists endless sonic possibilities.”

Beast House is all about engaging the senses in a friendly environment with its design, carefully crafted playlists, refreshments, and dynamic live concerts, according to the CEO, who also stated that these places are vital for a burgeoning music scene and supporting the industry.

He said: “By offering insight into songwriting, production, and the music business, we’re enabling the growth of local talent and opportunities. This fosters job creation, draws in tourism, and stimulates local businesses, which are key components in building a robust music infrastructure.”

However, adding more venues to the Kingdom is just one aspect of MDLBEAST's agenda.

“Our strategy is built on three pillars — music and artists, live events, and venues — and through these three pillars, we can create a vivid music scene and opportunities for local and global artists to constantly engage with their audience,” Alharatani said. “All this leads to two main goals: support the innovative economy and entertainment tourism in the Kingdom, and guarantee the sustainability of our events.”

Since this is the first private members' club of its kind in Saudi Arabia, and some people in the country may not be familiar with it, Alharatani thinks that educating the public will be essential to encouraging people to commit to memberships.